In Austin's heyday, WWF Raw is War was getting higher ratings than the NBA head to head and was even holding its own against the NFL's Monday Night Football.
With Austin leading the way, wrestling broke through into legitimate pop culture like never before, and while he was breaking those barriers down, he was also breaking pay-per-view buy records, arena attendance records, cable tv rating records, and merchandise sales records. With his foul language, violent matches, and out of control attitude packaged in a black leather-clad everyman, he widened pro-wrestling's fanbase from mostly kids to teenagers, college students, and even adults who all could live vicariously through a guy who had been beaten to hell and bet against by everyone, only to fight back and not take anything from anyone. Austin is obviously the face and the catalyst for WWE's (WWF at the time) biggest time in history.
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